RICH (rich4pet) is an Egyptian pet food manufacturer based in Giza. Since 2017 it has produced dry food, wet food and treats for cats and dogs in its own factory, and it packs cat litter from imported Turkish bentonite. RICH products are sold in Egypt through more than 1,500 retail points in over 15 cities and through Talabat, Breadfast, InstaShop, Carrefour, Fathalla Gomla Market, Hyper One, Amazon, noon and Jumia. The company also supplies distributors and importers for export, and manufactures private label products for other brands.
RICH pet food at a glance
| Company | RICH (website: rich4pet.com) |
|---|---|
| Type | Pet food manufacturer, own factory (not a trading company) |
| Founded | 2017 |
| Factory | Giza, Egypt |
| Production capacity | About 300 tonnes per year |
| Products in the current catalog | 58 |
| Retail reach in Egypt | 1,500+ points of sale in 15+ cities |
| Sold through | Talabat, Breadfast, InstaShop, Carrefour, Fathalla Gomla Market, Hyper One, Amazon, noon, Jumia |
| Business services | Export and wholesale supply, private label / OEM manufacturing |
| Contact | +20 111 113 4568 (phone and WhatsApp), info@rich4pet.com |
What does RICH pet food include?
- Dry food for dogs and cats: Rich Excellence dry food with chicken, in Adult and Puppy formulas for dogs and Adult and Kitten formulas for cats, plus a dry cat food with treats. Bags of 1 kg and 20 kg for breeders and bulk buyers.
- Wet food: 400 g cans for dogs (chicken, liver, beef, duck) and cats (chicken, chicken & shrimp, seafood, beef).
- Meaty Cubes wet chunks: for cats (chicken, beef, rabbit, salmon, duck) and dogs (chicken, beef).
- Dog treats: meat sticks and meat balls, calcium bones and chews and dental sticks. Rawhide chews (Rawhide with Chicken, Zero Rawhide and White Rawhide) are sold by weight.
- Cat treats: Rich Excellence Creamy Treat (chicken, tuna, salmon, tuna & shrimp).
- Cat litter: clumping white bentonite litter imported from Türkiye and packed by RICH, with a lavender scent and extra odour control.
See the full range in the product catalog.
Which RICH pet food brands exist?
For example, Rich Excellence is the RICH pet food brand for dry food, wet food in cans, Creamy Treat and rawhide chews. However, Juicy Bites has been discontinued.
Own brands, manufactured by RICH: RICH and Rich Excellence.
Brand RICH distributes as agent: Pati Cat (cat litter).
For more on the nutritional needs of cats and dogs, see the FEDIAF nutritional guidelines published by the European pet food industry federation.
Frequently asked questions
Is RICH an Egyptian company?
Yes. RICH is an Egyptian manufacturer with its own factory in Giza, producing pet food since 2017.
Does RICH still make Juicy Bites?
No. Juicy Bites has been discontinued. RICH dry food for dogs and cats is now sold under the Rich Excellence brand, in Adult, Puppy and Kitten formulas.
Is RICH wet food sold in cans or pouches?
RICH wet food is sold in 400 g cans, under the Rich Excellence brand for dogs and cats.
Does RICH manufacture cat litter?
RICH packs clumping cat litter from imported Turkish white bentonite, and distributes the Pati Cat litter brand as agent. It can also pack litter under a client’s brand.
Where can I buy RICH products in Egypt?
RICH products are available in pet shops across Egypt (1,500+ points of sale in 15+ cities) and through Talabat, Breadfast, InstaShop, Carrefour, Fathalla Gomla Market, Hyper One, Amazon, noon and Jumia.
Does RICH offer private label or OEM manufacturing?
Yes. RICH already manufactures private label products for other companies: formulation, production and packaging under the client’s brand. Read the private label & OEM page or the guide how to launch a private label pet food brand in Egypt.
Does RICH export pet food?
RICH is expanding from the Egyptian market into export and works directly with distributors, importers and wholesalers. Export and wholesale prices are quoted to each business directly. See Export & B2B.
How can I contact RICH?
By phone or WhatsApp on +20 111 113 4568, by email at info@rich4pet.com, or through the contact page. The team replies Sunday to Thursday, Egypt time.