To launch a private label pet food brand in Egypt, you need a manufacturer that can formulate, produce and pack the product under your brand. RICH does this from its own factory in Giza: dry food, wet food in cans and treats for dogs and cats, plus cat litter packed from imported Turkish bentonite. RICH has manufactured since 2017 and already produces private label products for other companies.
What RICH can produce for your pet food brand
For example, you can start with one dry food recipe and add wet food or treats later.
| Category | Current formats | What can be adapted |
|---|---|---|
| Dry food (dogs and cats) | 1 kg and 20 kg bags | Recipe, protein source, life stage, pack size |
| Wet food (dogs and cats) | 400 g cans | Recipe and flavours |
| Dog treats | Meat sticks and balls, calcium bones, dental treats (1 to 20 pieces, 300 g) | Type, flavour, pack count |
| Cat treats | Creamy treat | Flavour and pack |
| Cat litter | 5 L and 10 L bags, imported Turkish bentonite | Scent and packaging under your brand |
The current RICH catalog shows the formats and recipes already in production. See the product catalog.
How to launch your pet food brand: four steps
- Discovery. You share your target market, product categories, expected volumes and budget range. RICH tells you what is feasible before you commit to anything.
- Formulation. RICH develops or adapts a recipe to your specification: ingredient profile, nutritional targets, texture and palatability.
- Sampling and approval. A sample run for your review. The formula is refined until you approve it, before full production.
- Production and delivery. Full production with your branding and packaging, with consistent quality and ongoing support.
What to prepare before the first call
- Target market: the country or region you will sell in.
- Product categories: dry food, wet food, treats or cat litter.
- Volumes: launch quantity and expected run rate.
- Budget range: so the team can tell you what is realistic.
- Brand assets: your brand name and packaging design, if you already have them.
Why build your pet food brand with a manufacturer
Working directly with the factory means one partner for formulation, production and packaging, and direct contact with the people who make your product. RICH is a manufacturer, not a trading or sourcing company, and runs private label on the same line that produces its own brands (RICH and Rich Excellence).
For more on the nutritional needs of cats and dogs, see the FEDIAF nutritional guidelines published by the European pet food industry federation.
Frequently asked questions
Is there a minimum order quantity for private label?
Minimum quantities depend on the category, recipe and packaging, and are confirmed per project during the discovery step.
Can RICH adapt a recipe to my specification?
Yes. RICH develops or adapts recipes to your specification, including ingredient profile, nutritional targets, texture and palatability, and runs a sample for your approval before full production.
Can I sell my private label products outside Egypt?
RICH works with export customers as well as Egyptian brands. Share your target market in the discovery step so the team can confirm what is feasible for that market.
Does RICH offer wet food in pouches?
RICH’s current wet food format is 400 g cans.
How do I start?
Send your target market, categories and volumes on WhatsApp (+20 111 113 4568), by email (info@rich4pet.com), or read the private label & OEM page.