Every bag or can of pet food starts as a set of raw ingredients and ends as something a cat or dog eats every single day, for years. What happens in between — how it is made, checked, and packaged — matters just as much to a pet owner deciding what to buy as it does to a distributor or retailer deciding which manufacturer to trust with their own brand.
This article walks through how pet food is generally made, what separates careful manufacturing from the rest, and how RICH approaches production at its own facility in Egypt.
How pet food is made: dry food, wet food and treats
Dry food (kibble) starts as a mix of raw ingredients — meat or meat meal, grains or legumes, fats, vitamins and minerals — that are cooked under heat and pressure through a process called extrusion. This single step shapes and cooks the food at the same time, after which it is dried and coated with fats or flavouring to make it palatable.
Wet food is mixed and portioned into cans (some manufacturers also use pouches), then sealed and heat-treated (a process called retort) to sterilise the product so it stays shelf-stable without refrigeration or artificial preservatives.
Treats cover a wider range of processes depending on the type — soft treats, dental sticks, or chewable bones — typically involving baking, extrusion, or drying, often finished with a separate flavour-coating step.
What Separates Careful Manufacturing From the Rest
Whether you are a pet owner comparing products on a shelf or a business evaluating a manufacturing partner, the same basics apply:
- Consistent ingredient sourcing — the same quality, batch after batch, not just on the first order.
- Hygiene and quality control throughout production — not only a final check at the end of the line.
- Packaging that actually protects the product from moisture and oxidation over its shelf life.
- Clear labelling — ingredients, nutritional values, and production information that is easy to find and verify.
For a business considering a private label or bulk supply partnership, these are the questions worth asking before signing on with any manufacturer — not just the price per kilogram.
How pet food is made at RICH in Egypt
RICH has manufactured pet food from its own facility in Giza, Egypt, since 2017 — producing dry food, wet food and treats for both cats and dogs. Its wet food is produced in 400 g cans, and its cat litter is imported Turkish bentonite that RICH packs.
Because RICH owns and operates its own production line rather than trading or reselling, it is able to offer OEM and Private Label manufacturing to businesses that want to sell pet products under their own brand, in addition to its own RICH-branded product range.
On the retail side, RICH products are already distributed across more than 1,500 retail points in more than 15 Egyptian cities, and one of RICH’s treats is currently a bestseller in its category on Amazon Egypt.
Two Ways to Work With RICH
If you are a pet owner, you can find RICH products in pet shops across Egypt and through Talabat, Breadfast, InstaShop, Carrefour, Fathalla Gomla Market, Hyper One, Amazon, noon and Jumia, and browse the full range in the product catalog.
If you are a distributor, wholesaler, importer, or retailer — or you are looking for a Private Label / OEM manufacturing partner — you can share your requirements through the Export & B2B page, and the RICH team will follow up directly with a quote.
A Few Quick Questions
Does RICH manufacture its own pet food, or import and resell it?
RICH manufactures its own dry food, wet food and treats at its own facility in Giza, Egypt. The only third-party brands it sells are the Pati Cat cat litter, which RICH distributes as agent.
Can a business produce its own branded pet food using RICH’s factory?
Yes — RICH offers Private Label and OEM manufacturing for companies that want to sell pet products under their own brand.
Where can I buy RICH pet food as an individual?
RICH products are available online through major retailers and marketplaces in Egypt — including Talabat, Breadfast, InstaShop, Carrefour, Fathalla Gomla Market, Hyper One, Amazon, noon, and Jumia — as well as through leading pet shop retailers across the country.
For more on the nutritional needs of cats and dogs, see the FEDIAF nutritional guidelines published by the European pet food industry federation.